About Appway

Appway offers browser-based, sustainable, and scalable process-automation solutions that quickly adapt to changing conditions. Headquartered in Switzerland with offices around the globe, Appway’s award-winning software suite serves over 420,000 users worldwide. More than 225 institutions rely on Appway to improve internal efficiencies, engage customers across all channels, and keep ahead of regulations.

Overview

In September 2014 I was hired to build a worldwide operating FinTech brand. Starting with 50 people, Appway reached 250+ employees in less than four years. Anchored in the marketing team I am generating omnichannel solutions on a global scale. Since mid 2016 I've been training a Junior Designer to support me in the role as Senior Communication Designer in a variety of tasks.

Responsibilities

• Brand Development and Implementation
• Global Events and Roadshows
• Online and Offline Communications
• Presentation Templates and Libraries
• Product Videos

Result

Appway became the colorful and vivid bird in an environment of simply branded competitors. The modern look and feel with its storytelling collages stand out and is highly appreciated by the target group in the world of finance and insurance. Together with the CEO, I generated a constantly evolving and global operating brand.