360° Strategy and Nation Rebranding // Master Thesis
About
With my master thesis, I wanted to understand and to learn the challenges of a nation branding, as well as to investigate existing communication channels and to seek out unused possibilities.
Overview
How to create a nation branding for a holiday destination which for decades has had political conflicts and suffers under a division?
Responsibilities
- Integrative 360° Communication Strategy
- Redesign of the Cypriot Nation Brand
Result
In my master thesis, I fixed the weak points of the previous nation branding and optimized the way of communication.